The latest copywriting articles and advice from Copyblogger. For an introduction to copywriting, check out Copywriting 101.
Now that’s a question.
The first six words of Hamlet’s Act III, Scene 1 soliloquy are without doubt the most famous line William Shakespeare ever wrote. It’s also one of the most recognizable quotes in the English-speaking world.
And not a single word over three letters long.
The lesson? Keep it simple. Good copy is written in clear, concise, simple words that get your point across. It’s conversational.
Before we get further into our “Copywriting 101” series of posts, I thought I’d tell you what NOT to expect.
If you’re here looking for tips on SEO copywriting for your blog, you’ll want to look elsewhere. But you’re probably wasting your time.
Given the topic of today’s article, I just had to link to this Times Online (UK) article (via Seth Godin). Seth calls it the “headline of the year,” and I have to agree it’s an excellent example of a compelling attention grabber:
Eminem remarries sweetheart he vowed to murder
Even if you don’t give a flip about Eminem, how do you resist reading that story?
Want to write compelling post titles? Appeal to the recurring themes that define our humanity.
Poor Fluffy. I asked you not to do this, and you’ve gone and broken the rules.
Things don’t look good for this cute little kitten I’ve taken hostage in case my demands were not met. She is awfully sweet, though.
We’ll just have to wait until later on in the article to decide the fate of Fluffy. But first, we really do need to discuss the ultimate goal of good copywriting.
Stick with me and I’ll go easy on the cat, deal?