Copyblogger Weekly Archives - Page 7 of 7

Written by Sonia Simone | November 10, 2016 | 5 Comments

Enjoy Responsibly: It’s Grown-Up Week on Copyblogger

Hey there — welcome back to the Copyblogger Weekly!

Not sure why, but we had a kind of “adult” thing going on this week.

Sean Jackson and Jessica Frick kicked off Monday with a podcast about the, er, adult entertainment industry. If that’s a bit racy for you, I really enjoyed The Digital Entrepreneur podcast. Jerod Morris talks with Ed Feng (who’s fantastic; I always enjoy catching up with him at live events) about a pivot in his business to an “over 21” audience.

Really, we needed a podcast about drinking a fifth of Dewar’s to round out this week. You let me down, team.
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Written by Sonia Simone | November 3, 2016 | 9 Comments

Keeping Your Audience (and Yourself) Engaged

Hey there — welcome back to the Copyblogger Weekly!

This week we’re talking entertainment. Specifically, how you can keep your audience engaged and, just as importantly, keep yourself interested and fresh.

Because if you’re bored … you’re boring. And that’s no fun for anyone.

On Tuesday, Sean D’Souza shared three of his favorite techniques for hooking (and keeping) your audience’s attention.

And yesterday, our Editor-in-Chief Stefanie Flaxman offered 16 ways to squeeze interesting content out of seemingly limited material. (That one goes well with my podcast this week on “quick wins” for content marketers.)

Over on The Digital Entrepreneur podcast, Jerod Morris chatted with Sarah Morgan about how she keeps the excitement going in her business. But the real question is:

Is her business more entertaining than her previous career as a circus aerialist?

Written by Sonia Simone | October 27, 2016 | 1 Comment

Ready to Sell Your Products or Services? We’re Here to Help

Hey there — welcome back to the Copyblogger Weekly!

So, I’ve been known to lean a bit toward the “kumbaya” side of content marketing. (“Kumbaya” meaning, “Let’s all join hands and sing songs about our feelings!”)

But I have bills to pay, just like you do. Selling is an integral and important part of business. And content marketing is as much about marketing as it is about connection.

This week, we’ve got some content to help you unapologetically, effectively — maybe even joyfully — sell some stuff.

Written by Sonia Simone | October 20, 2016 | 3 Comments

Insights on Business and Community from Two Intense Days in Denver

Hey there — welcome back to the Copyblogger Weekly!

I’m writing this the night before I fly back home from Denver, Colorado, where we held our live Digital Commerce Summit last week. I had the pleasure of teaching a small workshop on Wednesday and then switching gears to give a conference keynote on Thursday.

Every time we hold a live event, big or small, I’m struck by the sense of community that comes together around Copyblogger and Rainmaker. Whether we were hollering our heads off singing together (just a few feet from the stage) at the CAKE concert or feverishly taking notes at 8:30 in the morning during Brian Clark’s talk on “what comes next” in digital commerce, the Summit brought us together to take the next step.

Written by Sonia Simone | October 13, 2016 | 6 Comments

The Two Sides of the Persuasion Coin

Remember the classic Saturday Night Live sketch?

Is it a dessert topping? Is it a floor wax? It’s both!

This week, we’ll look at two seemingly very different sides of the marketing and persuasion coin.

One side features traditional sales and marketing techniques; the other shows a more educational, audience-building angle — sometimes called a “soft” marketing approach.

They seem like opposites, but in fact, each side benefits and supports the other. Smart marketers will use both … hopefully with a little more grace than a combination dessert topping/floor wax.
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Written by Sonia Simone | October 6, 2016 | 8 Comments

Email, Belonging, and the Compelling ‘New’ Element of Persuasion

(Tap tap … Is this thing on?)

Oh, hi! Welcome to the new Copyblogger Weekly … also known (to me) as our Firehose Management Protocol.

The Weekly came from a message we heard from our subscribers:

I love you guys but … holy guacamole that’s a lot of emails.

And, as a person with Way Too Many Emails in my own overstuffed inbox, I feel your pain.

On Thursdays, we’ll be publishing this roundup of the week’s Copyblogger and Rainmaker FM content for you. You can use it to zero in on the content you most want to read or hear, so you don’t miss that one blog post or podcast that you really need this week.

If you subscribe to Copyblogger, The Weekly will arrive in your email inbox on Thursdays.

Clean, simple, manageable.