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It’s ‘We Love the Writer’ Week on Copyblogger

It's 'We Love the Writer' Week on Copyblogger

Actually every week is “We love the writer” week on Copyblogger. :) But this one is special, because we’re about to open up the Certified Content Marketer program to a new group of students.

This is a program that turns talented writers into well-paid talented writers. The key pieces are a content marketing strategy course (Brian Clark and I teach that one together), ongoing education to make sure you stay on top of best practices, and — for those who pass the application process — inclusion on our page of recommended writers and content strategists.

If you’re a writer and you’d like more clients, better rates, and a stronger competitive position, the Certification program just might be perfect for you. You can drop your email address here and we’ll get you all the details very shortly.
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Writers: Here’s Why You Aren’t Getting More Great Clients

"It’s a particularly good time to join our list of recommended writers." – Sonia Simone

We’ve been saying it for years — writers run the web.

The internet depends on a wealth of content that’s worth reading, watching, and listening to.

And writers are the ones who put those words together. Who create and shape ideas, who teach us, who move us to action … while making all of it interesting and engaging.

It’s difficult work, and it’s necessary work if we want to attract and persuade the people who will become our customers.

So why do so many writers have a hard time making a living?

There are two ugly problems that keep writers from making what they’re worth, and I’m going to talk about both of them today.
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The Career-Expanding Discovery Many Profitable Writers Have Made

"This skill enables your professional life as a well-paid writer." – Stefanie Flaxman

The struggle when I started my freelance writing service business looked like this:

  • I was fascinated with crafting words that accurately conveyed a message.
  • I hadn’t extensively studied journalism or entertainment writing because those weren’t career paths I wanted to pursue.
  • I knew that offering basic content writing services for businesses — filling up pages with words — would not pay high rates.

And I completely understood why filling up pages with words was not valued. Nothing is worse than paying for a service that doesn’t produce results.

When writers charge low fees for content writing that doesn’t persuade prospects to take action, two dangerous things happen:

  1. It’s difficult to support yourself through your writing services.
  2. Your clients don’t make new sales.

If a client thinks that the money they paid you was a waste because they didn’t make it back in sales, they’ll view you as interchangeable with any other writer — and there’s probably someone else who charges even less than you for a comparable lack of results.
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A Big Week at Copyblogger

A Big Week at Copyblogger

Ever been frustrated with putting a site together and wished someone could just do the whole thing for you? With custom graphics, copy, marketing automation, and even content strategy — all using Copyblogger principles?

Very soon, we’re going to be able to make that happen.

Our big news this week is that we’ve entered into a relationship with a new partner that will allow us to offer you an extensive range of done-for-you services in the very near future.

There’s plenty to talk about, including a significant price increase coming for new Rainmaker customers (but not for you if you’re already a customer or start your free trial shortly), so get all the details over on Brian Clark’s Thursday announcement.
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The ‘Pulp Fiction’ Technique for Engaging and Persuasive Content

"Pulp Fiction expertly uses a common writing technique that grabs attention right from the beginning, and magnetically holds it." – Brian Clark

You’ve seen Pulp Fiction, right? It’s the classic 1994 black comedy crime film written and directed by Quentin Tarantino.

The film is highly stylized, presented out of chronological order, and filled with eclectic dialogue that reveals each character’s perspectives on various subjects. And yes, it’s profane and violent.

Pulp Fiction was nominated for seven Oscars, including Best Picture. Tarantino and his co-writer Roger Avary won for Best Original Screenplay, which is truly the foundation of an exceptional film.

Despite the groundbreaking inventiveness, Pulp Fiction also expertly uses a common writing technique that grabs attention right from the beginning, and magnetically holds that attention through a form of psychological tension generated by our short-term memories.

This simple strategy is something you can use in your marketing content, your sales copy, and your live presentations. You’ll not only increase engagement, but also add enhanced credibility to the persuasive point you’re trying to make.
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3 Tips on High-Conversion Copy from a Sales Page Specialist

"The better you are at addressing your prospect’s concerns, doubts, and objections, the more sales you’ll bring in." – Beth Hayden

I know what some of you are thinking.

You’re asking:

“Do I really need a sales page anymore? Can’t I sell using social media/webinars/live events/blog posts/podcast episodes?”

I don’t know the details of your exact situation, but I will say this:

If you need to spell out the benefits of your product or service in order to make more sales (which you do), a sales page will drive more positive results for your business.
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