Free Moz Tools
Try the best free tools for link building and analysis, keyword research, webpage performance, local listing audits, and more!
For SEO
Target with Keyword Explorer
Leverage the largest, most accurate search keyword database to discover and prioritize the best keywords for your site.
Research with Open Site Explorer
SEO starts with OSE. Uncover content and link building opportunities, track your site's link profile over time and compare to competitors for intelligent, targeted link building.
On-page Metrics with MozBar
Examine and analyze important search, social and page metrics of any site you visit right in your Chrome browser.
Test drive the full toolset with higher limits
and more features with Moz Pro.
For Local Marketing
Check My Business Listing
See how your listing appears on local search engines and directories, and how it can improve with Moz Local.
Manage Permissions with My Business Console
Google My Business admin management just got simpler. My Business Console is the easiest way for brands and franchisees to audit, add, and remove managers in bulk.
Research Categories
Start optimizing local business listings by first assigning the right categories.
Make your business listing more
visible with Moz Local.