Intro to SEO class
New to SEO? Start here. This is a high-level overview of how search engine optimization (SEO) works. Whether you plan on doing SEO yourself or hiring an agency, this 1-hour class covers the basics. Learn the tools and processes you need to get started.
- SEO Proficiency: Beginner
- Learn about the basics of SEO and how it works
- Understand the main factors that affect search rank
- Discover the process of creating an SEO strategy
SEO Bootcamps
Live webinars taught by a real SEO instructor. Ask questions and learn fast!
Save 20% - Buy all five
Purchase all 5 of the SEO Bootcamps listed below and save 20% off the total price. Bootcamp cohorts run once a month. It's a great way to learn because you stay with the same class members!
- SEO Proficiency: Beginner
- Use your website during class examples
- Organized as week-long series (Mon - Fri)
- Even more fun than our normal Bootcamps!
1. Keyword Research
This 2-hour class shows you how to find the best keywords and analyze your competition. Learn the best keyword research tools and SEO competitor analysis processes. There is something for everyone in this Bootcamp.
- SEO Proficiency: Beginner
- Create a great list of keywords for your website
- Learn how to identify your primary SEO competitors
- Find opportunities to rank higher in search results
2. SEO Site Audits
Conducting a site audit is critical for anyone doing SEO. Understand how search engines view your site and what could be impacting your search rank position. Learn how to find and eliminate SEO penalties. This 2-hour class is great for all experience levels.
- SEO Proficiency Level: All levels
- Learn how to conduct a comprehensive site audit
- See professional tools used to analyze websites
- Understand the common factors that impact site performance
3. On-Page SEO
Are my pages optimized for SEO? Which pages should I optimize first? Answer these questions and more in this easy to understand 2-hour class. Learn how to prioritize SEO optimization tasks and the best practices professionals use to get the most out of each page.
- SEO Proficiency: Beginner
- Discover how search engines work
- Learn the most common factors that affect page rank
- See how to prioritize page optimization work
4. Link Building
What are backlinks? Why do they matter? Backlinks are one of the most important signals you can send to search engines. Sign up for this SEO course and learn essential off-page optimization strategies, tools, and tips.
- SEO Proficiency: Beginner to Intermediate
- Learn why inbound links are important
- See a step-by-step process for building backlinks
- Find out how to align backlinks with your site content
5. Reporting on SEO
Discover the best SEO reporting tools and performance benchmarks. This 2-hour course is great for both in-house marketers and agencies. Get SEO reporting templates for Moz Pro tools and Google Analytics. Start reporting SEO like a pro.
- SEO Proficiency Level: All Levels
- Learn the tools used by professionals to report on SEO
- Get a template report you can use with your projects
- Discover the most common reporting mistakes people make
Advanced SEO Seminars
Instructor-led deep-dive webinars on special topics for SEO professionals.
SEO for Google Maps
Rank your business listings higher in map results with this hands-on, half-day course. Avoid making common mistakes while learning practical skills you can apply immediately. If you want to master local SEO, this is the fastest way to do it.
- Learn how to create, manage, and maintain listings
- In-class practice with a live instructor
- Understand how ranks gets developed
- Learn fundamental reputation management skills
SEO for Copywriters
Maximize the SEO impact of your writing! Learn how to research keywords, structure pages and meta data, and how to use common tools like Google Analytics and HubSpot to measure performance. The time to learn SEO is now.
- How to research keywords
- How to structure pages for SEO
- How to evaluate content in Google Analytics
- Tips & tricks to maximize content value
SEO for eCommerce
Getting eCommerce SEO right is challenging. Learn common penalties, best practices, and walk through an eCommerce audit checklist you can use to assess your site. Please take this class before you do eCommerce! It will help.
- What to do about Amazon
- Dealing with eCommmerce competition
- Common errors and penalties
- Get a special eCommerce site audit
Customized SEO Training
Get specialized search engine optimization training for your team. Tell us what you need.
In-house training
Build a winning SEO team with customized training. Moz can help you accelerate your SEO knowledge, build a new team's capability, or assist with new team member onboarding. We are here to help.
- Multi-day training events
- Delivered via webinar or live at Moz HQ
- Build your in-house SEO team fast
- Train new members of your marketing team
Office Hours
Just need a few hours to chat with an instructor? This option is a great fit. Set up time with one of our SEO trainers to chat about specific projects, tools, or goals.
- Purchase blocks of hours
- Follow-up after other classes
- Review SEO with your new team
- Get assistance setting up Moz Pro