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The Moz Local Learning Center

Prospective customers are looking for your business online.
Make that connection happen with local search.

Optimizing your local search listings helps bring new customers right to your business

The Moz Local Learning Center will teach you:

What local search is
Whether local search is the best marketing option for your unique business
How to implement local search best practices to drive the maximum number of customers your way

Explore the Local Learning Center at your own pace by visiting each of the following sections. What you learn will empower you to make the right decisions in your online marketing and achieve the highest possible online visibility—turning the web into an incredible customer acquisition tool for your business.

Resources to help you:

Online Marketing Strategy

The potential to attract new customers via local search is enormous. Get started building and improving your local search presence.

Local Listings

Marketing through local listings can have a major impact on your business. A business listing is an online profile that contains your business name, address, phone number, and other details.

Reviews and Ratings

Reviews and ratings are a great way to show customers and local search engines that your business is worth a visit. Here's everything you need to know.

Your Website

Local search optimization isn't just done on review sites. Learn the right techniques to make your website local search-friendly.

Social Media

Social media can be a powerful tool to grow your business. Learn how to find and connect with your local business' customers on social media.

Local Search Ranking Factors

Local marketing experts rank the most important factors that influence Google's local search algorithm. What's most important for local SEO?

The Moz Local Learning Center

Prospective customers are looking for your business online.Make that connection happen with local search.

Optimizing your local search listings helps bring new customers right to your business

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