Realigning Your SEO Strategy When Business Needs Change
When your business strategy pivots to target a new audience, your SEO strategy needs to follow suit. Roy Hinkis shares four quick tips on how to pivot your SEO strategy on a dime, positioning yourself to earn relevant traffic and higher rankings.
July 10, 2017 25 32
Realigning Your SEO Strategy When Business Needs Change
Blog Post: July 10, 2017Hi Angel
1. Not relevant to the business / not contributing to the business aspects
2. We have our own categorization system that helped us to identify them
3. In this case no, it's not related to the content in our page it's related to the quality of the visitors
It's always hard to find new keywords, but if you combine data from a variaty of tools you will have higher chance to find those keywords
Great numbers!
Happy to help!
Agree
You always need to double check your straegy
Happy to share!
Thanks for your comment Himani,
Agree with 1 and 2, about 3 - you need to speak with all the steak holders within your organization and make sure that they will know the importance of these changes
Totally agree
It's Time to Stop Doing On-Page SEO Like It's 2012
Blog Post: February 06, 2017Great post Rand!
Honestly I don't believe when you write a good content you should count the number of "targeted keywords", I saw many content pieces that are ranked on the 1st page without checking the ratio between content to targeted keywords.
Count of links is also irrelevant, while the quality is way more important.
I think that paid is very important to build the presence if you are a newbie, and also start to develop your influencer marketing strategy to gain visibily
Refurbishing Top Content - Whiteboard Friday
Blog Post: February 03, 2017I use to publish on Quora, it drove us a lot of relevant traffic and even leads :)
Thanks for it Britney! and congrats on your first WBF :)
Slideshare is a great platform to republish content using presentations (slideshare monthly traffic - 170M visits)
From my experience I didn't see any traffic from IG or Linkedin.
Quora in my opinion is the most valuable platform to gain traffic, as you said you need to be active and come up with relevant answers - Quora gets more than 325M visits per month. and the majority of their traffic is from organic search, which means that they have a lot of quality users!
SEO and Digital Trends in 2017
Blog Post: December 19, 2016Great blog post Gianluca! thanks for sharing this
Moz is Doubling Down on Search
Blog Post: August 17, 2016First of all - thanks for the transparency here, I do think it's a smart decision to focus only on the SEO products, but Moz is such a great product because of this community, because of MozCon and all the other features that you have comapring to other SAAS companies, as Head of SEO at SimilarWeb - enterprise SaaS company, we really admire this community so I'm looking forward to your new products, but I do think that focusing on community is very important thing
Why Now, More Than Ever, SEO Is Not Just About Google
Blog Post: April 07, 2016That's a good questions, that hopefully will have answer soon
Totally agree!
They are not listed here, because I don't have something new about them.
Hi Devarshi,
Everything is SEO, some things have more direct affect and some have indirect affect
Please watch this video: https://moz.com/blog/seos-direct-ranking-signals-google-whiteboard-friday
Exactly, you understood my point :)
Great comment! Thanks
I'm not saying not to focus on Google, I'm showing you how you can gain more traffic to your website with differnt sources of traffic.
Glad to hear that!
Google is still the biggest traffic referral in the world, I'm just saying that there are a lot of differnent resources to get traffic.
Thanks Carlos, let me know if you find any new tricks for DuckDuckGo
My Single Best SEO Tip for Improved Web Traffic
Blog Post: January 27, 2016I want to say only 3 words - Thank You Cyrus
Get Ready for the Evolution of Long Tail Keywords, Coming Soon to Mobile Apps
Blog Post: December 21, 2015You still need to count this errors, and fix them until it will happen.
Let's wait until this update will be resleased
Hi Chenzo,
It's a good question we need to wait for the AMP release
Now, you still need to match the web content to the app content in order to get the ranking, after this update will release you won't need to match those.
Thanks for your reply Peter! I know the app boosting won't be forever but if you have the chance you need to take advantage if it's possible
There is no official date yet.
Glad it's useful :)
Recovering the Data Google Has Hidden Away - Whiteboard Friday
Blog Post: November 06, 2015Thanks Gianluca, I agree with u - when you try to analyze a market the best way to do it is with SimilarWeb Industry Analysis, and after it checking the specific competitors and see from where they are getting their traffic
I Want to Speak at Your Conference, Now What?
Blog Post: October 20, 2015Erica,
Really liked this post, you really changed my mind.
Going to change my slides strategy now :)
Thanks!
Have We Been Wrong About Panda All Along?
Blog Post: October 15, 2015Thanks for the post Marie, the task completion in my opinion is the most important signal in the on-site work, which also affects Panda.
Traffic and Engagement Metrics and Their Correlation to Google Rankings
Blog Post: August 31, 2015We are working on CTR study, hopefully will be ready soon
Google can see everything if you are browsing in chrome
They collect everything
Good idea, will take it mind. Thanks
It happens mostly in the gambling and binary industry
Having a big brand don't promise you nothing, I saw big brands that 90% from their traffic is from Advertising and their bounce rate and time on site sucks,
Thanks David, engagement stats are very important signal and I'm sure the engagement stats will become a serious factor in the future.
Announcing the 2015 Search Engine Ranking Factors Study
Blog Post: August 11, 2015Thanks for including us in this amazing research! it's great honor
A Practical Guide to Content and Its Metrics
Blog Post: August 05, 2015Thanks Giancula it's a great post! I think it's very important for the brand to ask the "Why" and "How" questions
The 2015 Online Marketing Industry Survey
Blog Post: July 28, 2015Very surprised that SimilarWeb is not included in the results, maybe next year add another graph of - competitive analysis tools.
The Meta Referrer Tag: An Advancement for SEO and the Internet
Blog Post: July 06, 2015Super useful!
Thanks Cyrus
Study: 300 Google Sitelinks Search Boxes - Triggers and Trip-Ups Analyzed
Blog Post: June 15, 2015It's working also for multilingual sites.
Thanks!
I don't think there is,but it's very easy to do it manually.
Read this guide by Neil Patel
Looking forward to see the results!
Thank Connor!
It's a nice theaory :)
Thanks David!
So you probably don't enough visits to your website
Site links for branded searches? or on long tail searches?
Yep, maybe in the future it will be changed.
Maybe in the future Google will decide that it won't be related to the number of visitors in order to create more boxes in the SERP
Hi Hardik,
Looking forward to see the results :)
Announcing the Web Developer's SEO Cheat Sheet 3.0
Blog Post: May 18, 2015That's great!
Thanks Cyrus
Give It Up for Our MozCon 2015 Community Speakers
Blog Post: May 06, 2015Looking forward to hear you!
Understanding and Applying Moz's Spam Score Metric - Whiteboard Friday
Blog Post: April 03, 2015Hi Rand
It looks amazing!
Is there a way to see what is the average spam score?
Hiring for SEO: How to Find and Hire Someone with Little or No Experience
Blog Post: February 18, 2015Thanks for sharing this great piece of content!
Generally speaking, you’ll be able to tell right away if the candidate is going to be a good fit. It’s kind of like ‘love at first sight’ in that sense.
A good SEO should have a wide range of skills in all aspects of SEO, with at least one specific area of expertise. Prior experience is also obviously very important. That said, someone coming from a different background can also be a big asset, like a developer that wants to be SEO will likely have great technical SEO skills.
Announcing the New & Improved Link Intersect Tool
Blog Post: February 10, 2015Rand this is great!
What about lost links? are you planning to add this feature as well?
Google's Sitelinks Search Box: What You Need to Know
Blog Post: February 02, 2015Hi Geronad
The amazing data points from SimilarWeb and SimilarTech that presented here.
Hi Cyrus,
Amazing data points :)
I think that it's only the beginning, the searchaction markup will have a bigger impact in the near future
Case Study: One Site's Recovery from an Ugly SEO Mess
Blog Post: January 07, 2015Hi Alan it's amazing indeed!
After you have done the changes in the site speed, you saw immediately improvement in the loading time?
Semantic Analytics: How to Track Performance and ROI of Structured Data
Blog Post: October 28, 2014Wow really good post!
Thanks for the sharing
Tools to Predict and Monitor Competitor Traffic
Blog Post: November 21, 2010Great Post!
I want to add another fantastic tool to monitor any competitor traffic
SimilarWeb.com - a great competitor analysis tool