Profile Information

Full Name Roy Hinkis
Display Name Royh
Email (Enable Javascript to see email address)
Job Title Head of SEO
Company SimilarWeb
Type of Work In-house
Location Los Angeles, CA
Favorite Thing About SEO Schema
Favorite Topics Advanced SEO, Analytics, Blogging, Branding, Local SEO

Blog Comments & Posts

Realigning Your SEO Strategy When Business Needs Change

When your business strategy pivots to target a new audience, your SEO strategy needs to follow suit. Roy Hinkis shares four quick tips on how to pivot your SEO strategy on a dime, positioning yourself to earn relevant traffic and higher rankings.

July 10, 2017   25 32
Get Ready for the Evolution of Long Tail Keywords, Coming Soon to Mobile Apps

When Google announced last month that app-only content would now stream in the SERPs via the cloud, regardless of whether that app is installed on your phone, they introduced a real game-changer into the equation. Although this update is still in beta, we should begin to think about what it could mean.

December 21, 2015   37 41
Realigning Your SEO Strategy When Business Needs Change
Blog Post: July 10, 2017
  • Roy Hinkis

    Hi Angel

    1. Not relevant to the business / not contributing to the business aspects

    2. We have our own categorization system that helped us to identify them

    3. In this case no, it's not related to the content in our page it's related to the quality of the visitors

  • Roy Hinkis

    It's always hard to find new keywords, but if you combine data from a variaty of tools you will have higher chance to find those keywords

  • Roy Hinkis

    Great numbers!

  • Roy Hinkis

    Happy to help!

  • Roy Hinkis

    You always need to double check your straegy

  • Roy Hinkis

    Happy to share!

  • Roy Hinkis

    Thanks for your comment Himani,

    Agree with 1 and 2, about 3 - you need to speak with all the steak holders within your organization and make sure that they will know the importance of these changes

  • Roy Hinkis

    Totally agree

It's Time to Stop Doing On-Page SEO Like It's 2012
Blog Post: February 06, 2017
  • Roy Hinkis

    Great post Rand!

    Honestly I don't believe when you write a good content you should count the number of "targeted keywords", I saw many content pieces that are ranked on the 1st page without checking the ratio between content to targeted keywords.

    Count of links is also irrelevant, while the quality is way more important.

    I think that paid is very important to build the presence if you are a newbie, and also start to develop your influencer marketing strategy to gain visibily

Refurbishing Top Content - Whiteboard Friday
Blog Post: February 03, 2017
  • Roy Hinkis

    I use to publish on Quora, it drove us a lot of relevant traffic and even leads :)

  • Roy Hinkis

    Thanks for it Britney! and congrats on your first WBF :)

    Slideshare is a great platform to republish content using presentations (slideshare monthly traffic - 170M visits)

    From my experience I didn't see any traffic from IG or Linkedin.

    Quora in my opinion is the most valuable platform to gain traffic, as you said you need to be active and come up with relevant answers - Quora gets more than 325M visits per month. and the majority of their traffic is from organic search, which means that they have a lot of quality users!

Moz is Doubling Down on Search
Blog Post: August 17, 2016
  • Roy Hinkis

    First of all - thanks for the transparency here, I do think it's a smart decision to focus only on the SEO products, but Moz is such a great product because of this community, because of MozCon and all the other features that you have comapring to other SAAS companies, as Head of SEO at SimilarWeb - enterprise SaaS company, we really admire this community so I'm looking forward to your new products, but I do think that focusing on community is very important thing

Why Now, More Than Ever, SEO Is Not Just About Google
Blog Post: April 07, 2016
  • Roy Hinkis

    That's a good questions, that hopefully will have answer soon

  • Roy Hinkis

    Totally agree!

  • Roy Hinkis

    They are not listed here, because I don't have something new about them.

  • Roy Hinkis

    Hi Devarshi,

    Everything is SEO, some things have more direct affect and some have indirect affect

    Please watch this video: https://moz.com/blog/seos-direct-ranking-signals-google-whiteboard-friday

  • Roy Hinkis

    Exactly, you understood my point :)

  • Roy Hinkis

    Great comment! Thanks

  • Roy Hinkis

    I'm not saying not to focus on Google, I'm showing you how you can gain more traffic to your website with differnt sources of traffic.

  • Roy Hinkis

    Glad to hear that!

  • Roy Hinkis

    Google is still the biggest traffic referral in the world, I'm just saying that there are a lot of differnent resources to get traffic.

  • Roy Hinkis

    Thanks Carlos, let me know if you find any new tricks for DuckDuckGo

Get Ready for the Evolution of Long Tail Keywords, Coming Soon to Mobile Apps
Blog Post: December 21, 2015
  • Roy Hinkis

    You still need to count this errors, and fix them until it will happen.

    Let's wait until this update will be resleased

  • Roy Hinkis

    Hi Chenzo,


    It's a good question we need to wait for the AMP release

  • Roy Hinkis

    Now, you still need to match the web content to the app content in order to get the ranking, after this update will release you won't need to match those.

  • Roy Hinkis

    Thanks for your reply Peter! I know the app boosting won't be forever but if you have the chance you need to take advantage if it's possible

  • Roy Hinkis

    There is no official date yet.

  • Roy Hinkis

    Glad it's useful :)

Recovering the Data Google Has Hidden Away - Whiteboard Friday
Blog Post: November 06, 2015
  • Roy Hinkis

    Thanks Gianluca, I agree with u - when you try to analyze a market the best way to do it is with SimilarWeb Industry Analysis, and after it checking the specific competitors and see from where they are getting their traffic

Have We Been Wrong About Panda All Along?
Blog Post: October 15, 2015
  • Roy Hinkis

    Thanks for the post Marie, the task completion in my opinion is the most important signal in the on-site work, which also affects Panda.

Traffic and Engagement Metrics and Their Correlation to Google Rankings
Blog Post: August 31, 2015
  • Roy Hinkis

    We are working on CTR study, hopefully will be ready soon

  • Roy Hinkis

    Google can see everything if you are browsing in chrome

  • Roy Hinkis

    They collect everything

  • Roy Hinkis

    Good idea, will take it mind. Thanks

  • Roy Hinkis

    It happens mostly in the gambling and binary industry

  • Roy Hinkis

    Having a big brand don't promise you nothing, I saw big brands that 90% from their traffic is from Advertising and their bounce rate and time on site sucks,

  • Roy Hinkis

    Thanks David, engagement stats are very important signal and I'm sure the engagement stats will become a serious factor in the future.


​The 2015 Online Marketing Industry Survey
Blog Post: July 28, 2015
  • Roy Hinkis

    Very surprised that SimilarWeb is not included in the results, maybe next year add another graph of - competitive analysis tools.

Study: 300 Google Sitelinks Search Boxes - Triggers and Trip-Ups Analyzed
Blog Post: June 15, 2015
Hiring for SEO: How to Find and Hire Someone with Little or No Experience
Blog Post: February 18, 2015
  • Roy Hinkis

    Thanks for sharing this great piece of content!
    Generally speaking, you’ll be able to tell right away if the candidate is going to be a good fit. It’s kind of like ‘love at first sight’ in that sense.
    A good SEO should have a wide range of skills in all aspects of SEO, with at least one specific area of expertise. Prior experience is also obviously very important. That said, someone coming from a different background can also be a big asset, like a developer that wants to be SEO will likely have great technical SEO skills.

Google's Sitelinks Search Box: What You Need to Know
Blog Post: February 02, 2015
  • Roy Hinkis

    Hi Geronad 

    The amazing data points from SimilarWeb and SimilarTech that presented here.

  • Roy Hinkis

    Hi Cyrus,

    Amazing data points :)

    I think that it's only the beginning, the searchaction markup will have a bigger impact in the near future

Tools to Predict and Monitor Competitor Traffic
Blog Post: November 21, 2010
  • Roy Hinkis

    Great Post!

    I want to add another fantastic tool to monitor any competitor traffic

    SimilarWeb.com - a great competitor analysis tool