Advance your marketing skills:
Local Marketing | Content | Social MediaLindsay currently drives the user acquisition strategy for HubSpot Marketing Free, HubSpot's free marketing product. Before that, she was the lead writer for HubSpot's Marketing Blog, where she wrote over 630 blog posts for HubSpot and played a key role in more than tripling blog traffic from 1.5 million to 5+ million visitors in 2 1/2 years.
| Full Name | Lindsay Kolowich |
| Display Name | lkolowich |
| Job Title | Senior Growth & Acquisition Marketer |
| Company | HubSpot |
| Type of Work | In-house |
| Location | Cambridge, MA |
| Favorite Thing About SEO | SEO is the gift that keeps on giving |
| Favorite Topics | Blogging, Content, Conversion Rate Optimization (CRO), Keyword Research, On-page SEO |
There's more to CRO than meets the eye — and that means you just might be doing it wrong. In this blog post, learn why you should give context to your conversions, why you should still test on high-performing pages, and why failure isn't real until something breaks.
June 27, 2017 39 28
If you want to increase conversions on your website, you need to get smart and creative with your lead generation tactics. Here are 5 lead generation ideas for B2B and B2C marketers to try out today.
November 28, 2016 42 35
5 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates
Blog Post: November 28, 2016Thanks for reading. I figured I'd kick off discussion with a few questions about lead gen:
1) What's the best/most enlightening lead gen test you've ever run? What did you find?
2) Which tool(s) do you use to generate leads on your site? Which lead gen tools are your favorites, and why?
3) Which lead generation tactics have worked best for you? What really hasn't worked for you?
4) Do you use pop-ups on your website? Why or why not?
Would love to hear from you.