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There's a new ranking factor in town, and it's one that will affect almost every aspect of your site optimization. Check out why searcher task accomplishment is such a big deal in today's Whiteboard Friday.
Avoid confusing Google by learning how to properly implement the canonical tag. In today's episode, Rand defines rel=canonical, explains the situations where it's necessary and appropriate, and outlines the pitfalls you should avoid at all costs.
It's not impossible to compete with comparison sites in the SERPs. In this Whiteboard Friday, Rand tackles one of the toughest ranking issues in SEO: capturing those broad plural search queries with comparative intent.
Making enemies with your content can actually have a lot of benefits, not the least of which are new allies gained and the links and shares that follow. Rand shares what to do (and what not to do) when it comes to chasing success with controversial content.
Most SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics that will help your content get seen and shared by those with a wide and relevant audience.
Unclear on how to apply link metrics like linking root domains, Domain Authority, and Page Authority? Rand defines these terms and how to use them alongside your other SEO metrics in this Whiteboard Friday.
Does Google treat text kept behind "read more" links with the same importance as non-hidden text? The short answer is "no," but there's more nuance to it than that. In today's Whiteboard Friday, Rand explains just how the search engine giant weighs text hidden from view using CSS and JavaScript.
Rankings fluctuations can be panic-inducing, but they happen to everyone. In this Whiteboard Friday, Rand discusses why ranking fluctuations occur, the importance of keeping your cool during those darker moments, and how to identify when you should actually be concerned.
Learn how to analyze, optimize, and structure your internal links (and put the kibosh on out-of-date tactics) in this Whiteboard Friday.
A blog is only as effective as its posts. In this Whiteboard Friday, Rand offers six paths you can take to make sure your posts resonate with your audiences.
Optimizing your images for ranking in Google Image Search and the Image Pack is not a side of SEO to be ignored. In this Whiteboard Friday, Rand explains just about everything you'd want to ask about image search SEO, from foundations to best practices.
Title tags can have a huge impact on your click-through rates when optimized correctly. In this Whiteboard Friday, Cyrus shares how to use numbers, dates, questions, top referring keywords, and more to boost your CTR, traffic, and rankings.
This week we're chatting about pop-ups, overlays, modals, interstitials, etc. They have specific kinds of interactions with SEO. In addition to Google's guidelines around them, they also change how people interact with your site, which can adversely or positively affect you accomplishing your goals, SEO and otherwise.
Net neutrality is a hot-button issue lately, and whether it's upheld or not could have real ramifications for the online marketing industry. In this Whiteboard Friday, Rand covers the potential consequences and fallout of losing net neutrality. Be sure to join the ensuing discussion in the comments!