By: Brian Childs
SEO for Copywriters: Tips on Measuring SEO Impact - Next Level
Content | Analytics | Basic SEOLearn how to use Google Analytics to track and measure the SEO impact of your content efforts.
Content
On the Internet, content sends signals to visitors and search engines about the quality and purpose of a site. Good writing, images, and other forms of content help visitors engage with a site and can build trust. Meanwhile, duplicate content and keyword-stuffed copywriting can indicate that a site is low-quality or even spammy. Content, especially when created according to a defined content strategy, is a cornerstone of effective digital marketing. Make sure that you include content promotion as part of your plan to get the most out of your content. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
Content Marketing Can Help Your Business:
Learn the basic principles of content marketing with this video by Rand Fishkin.
A Content Strategy Template You Can Build On:
Set your content marketing and creation off on the right foot by tailoring Isla McKetta's content strategy template to your needs.
Creating Successful Content:
Let Cyrus Shepard show you how to set yourself up for content success by creating content that gets shared.
Advanced Content Promotion:
Now that you've got a bunch of great content on your site, how do you ensure that people will ever see it? Cyrus Shepard shares best practices.
How to Get Your Boss to Care About Content Marketing:
Content marketing sure is a lot of work if you don't have your boss's buy-in. Adria Saracino helps you set and manage expectations
Most Recent Articles on Content
By: Ronell Smith
6 Tips to Make Your Brand an Email Response Rockstar
Email Marketing | Content | CopywritingAre you ready to create emails that get replies? It's time to step away from the clickbait-y subject lines hawking insincere or insignificant promises, and instead deliver messages worthy of earning a response.
By: Rand Fishkin
How Content Can Succeed By Making Enemies - Whiteboard Friday
Content | Whiteboard FridayMaking enemies with your content can actually have a lot of benefits, not the least of which are new allies gained and the links and shares that follow. Rand shares what to do (and what not to do) when it comes to chasing success with controversial content.
By: Russ Jones
Paint by Numbers: Using Data to Produce Great Content
Content | Basic SEO | BloggingIt happens to the best of us. Sometimes it is hard to find that inspiration for writing even though we feel a drive to produce more and better content to push marketing numbers. Sometimes we should stand back and let the numbers do the writing for us.
By: Rand Fishkin
Creating Influencer-Targeted Content to Earn Links + Coverage - Whiteboard Friday
Link Building | Content | Whiteboard FridayMost SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics that will help your content get seen and shared by those with a wide and relevant audience.
By: Lydia Gilbertson
How Small Digital Publishers Can Grow Their Network and Save Time
Content | ToolsBeing a small publishing company is hard; most are understaffed and overworked, always playing catch-up with the big players. To compete, you must keep your focus honed, use external apps for the heavy lifting, and consider outside publishing platforms.
By: Dmitry Dragilev
[Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months
Keyword Research | Advanced SEO | ContentIf you've been struggling to take the number-one spot in the SERPs for a competitive keyword, take a cue from this case study. Dmitry Dragilev shares his team's 8-step methodology for ranking first in a popular niche.
By: Miriam Ellis
The Best Types of Content for Local Businesses: Building Geo-Topical Authority
Local SEO | ContentWhat's the best way to show local searchers that you're an authority in your niche? You guessed it — through your content. But that can be a pretty vague and overwhelming term; what are some actual ways to make a difference, conversions-wise? Miriam Ellis explains.
By: Simon Penson
Constant Content: The Silver Bullet for Failing Content Marketing Strategy
Content | Marketing Industry | Basic SEOThe State of Content Marketing Survey told us that 92% of marketers don't have a clear plan for content marketing. The only answer: the constant content approach.
By: Everett Sizemore
How to Do a Content Audit [Updated for 2017]
Content | Technical SEO | On-page SEOLearn how to do content audits for SEO in this Moz guide by Everett Sizemore, including tips for crawling large websites, rendering JavaScript content, and auditing dynamic mobile content.
By: Rand Fishkin
Better Alternatives to "Expert Roundup"-Style Content - Whiteboard Friday
Content | Whiteboard FridayThinking of publishing an expert roundup? Don't—there's a better way. In this Whiteboard Friday, Rand explains why expert roundups aren't the best use of your time and effort, and how to pivot your strategy to create similar content that'll make the juice worth the squeeze.
By: Kerry Jones
How to Create Content That Keeps Earning Links (Even After You Stop Promoting It)
Link Building | ContentLink building is hard. What if your content could do the bulk of the work for you? Kerry Jones shares how well-researched, authoritative content can ensure you earn quality links long after you've stopped actively promoting it.
By: Britney Muller
Refurbishing Top Content - Whiteboard Friday
Content | Whiteboard FridayYou've got top-performing content that does REALLY well, but you're just letting it sit there. Isn't there a better way? In this Whiteboard Friday, Britney Muller gives you strategies to milk your top content for all it's worth.
How to Create Authentic Hyperlocal Content At Scale
Local SEO | ContentCreating local content is hard enough, but when you're a nationally based business, it seems impossible. The key? Discovering and utilizing local content creators.