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Local Marketing | Content | Social MediaThe industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills. Looking for the YouMoz Blog? View the Archive
XML sitemaps are a powerful tool for SEOs, but are often misunderstood and misused. Michael Cottam explains how to leverage XML sitemaps to identify and resolve indexation problems.
By comparing top pages data from multiple sources against one another, you can get some really cool, powerful advanced SEO opportunities in your content and keyword targeting. Rand explains how in this Whiteboard Friday.
Some of the best talks at MozCon each year come from our community speakers—those who're able to make a pitch to grace the stage. This group enjoys the same privileges as the other speakers, including being able to deliver a keynote-style talk, and are always well-received by the audience.
Using the Google Search Console API, you can get up to 5,000 queries at once, apply multiple filters instantly, and run multiple queries quickly and easily. All it takes is a little elbow grease and some practice with Python.
The State of Content Marketing Survey told us that 92% of marketers don't have a clear plan for content marketing. The only answer: the constant content approach.
Should we still be using the disavow tool? Six months after Penguin 4.0's long-awaited rollout, Marie Haynes tackles the eternal question, how to deal with link spam going forward, and whether or not you should reavow any currently disavowed links.
From karaoke to photography, from knitting to kung fu, Mozzers tend to be talented folks behind the scenes. Instead of tricking you, this year for April 1st we're treating you to a sneak peek at the hobbies that drive the people behind the SEO software. Be sure to share your own hobbies and talents in the comments!
Restaurant site owners rejoice — Schema.org just released a far more detailed way to mark up your menus in the SERPs. Check out the new possibilities and how to get started here!
You know SEO is important, but you barely have time for lunch, much less keyword research. In this Whiteboard Friday, Rand covers a minimum viable SEO strategy to give those with limited time a plan forward.
Are you ready for MozCon 2017? It's only a few months away — get a sneak peek at our speaker lineup, covered topics, and pick up your tickets before we sell out.
Too much data can be as detrimental as too little when it comes to goal-setting. Alexandra Tachalova offers her insights on aligning the right metrics with your business goals, choosing KPIs, and the power of measuring and testing.
It's very clear that spam tactics in Google's local results are earning higher rankings. In this post, we identify exactly what spammers are doing to get ahead, what they can get away with, and what you can do to fight back against the problem plaguing local results.
When deciding on URL structure, there's a lot to take into account — and a convoluted structure can result in wasted hours and dollars when trying to gather and analyze data. Learn about creating efficient, logical URL patterns from the get-go.
Being adaptive, collaborative, and iterative are necessary skills when we live in a world where Google can pull the rug out from under us at a moment's notice. In this Whiteboard Friday, guest host Jim Ewel describes the agile marketing process and why you ought to adopt it sooner rather than later.
