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By matching messages across their ads and landing pages, one company was able to dramatically improve their costs per conversion and conversion rate. Brad Smith shares their process and how to emulate it in this blended how-to and case study.
Keywords or audience targeting? Kirk Williams sets out to argue that far from being dead, keywords are still the most useful tool in the paid search marketer's toolbox.
Conversational interfaces are becoming more and more popular, but it's hard to know where to start when it comes to voice search. A $50 PPC budget is enough to jumpstart your voice search keyword list and strategy — learn how in this step-by-step guide.
Harmonizing your organic, paid, and CRO efforts is key to finding success when you do SEO in a low-search volume niche. Get inspired by these tips and strategies for maximizing what you have to work with.
You may be surprised to know that branding and PPC go hand-in-hand. Find out how to leverage your PPC campaigns to strengthen your brand and win conversions and loyalty from your customers.
Paid media has a purpose beyond the buying stage. In today's Whiteboard Friday, guest presenter Samantha Noble divulges 10 strategies for using your paid media to get your customers talking about you more and recommending you often.
Are you getting the most out of your Facebook ads? In this guest-hosted Whiteboard Friday, Ryan Stewart outlines his process for using remarketing and targeted content creation to boost conversions.
In this post, you'll learn how to get your best work in front of the eyes that are most likely to share, blog about, and mention it by using the power of LinkedIn Ads.
In the past 2 weeks, Google AdWords top ad blocks with 4 ads jumped from 1% to 36%, and right-column ads have disappeared entirely (moving to the bottom-left position).
Don't give in to the temptation of paying for bogus folowers. For the same amount and with a little ingenuity, you could buy real Twitter fans with Fllowers Campaigns — and get a few other bonuses out of the deal, too!
Kane Jamison is convinced Facebook Ads are one of the most powerful tools that we currently have as digital marketers, and he's going to share the 10 biggest hurdles that have caught him off guard since he started using Facebook Ads — all in the name of helping you avoid some of the same mistakes.
While no advertising platform is guaranteed to yield consistent slam dunks, Facebook Advertising is showing plenty of promise for many brands.
Many marketers are looking deeper into PPC, but are struggling with how to find the best help. Many end up with agencies that aren't a good fit for their organizations. This post helps make sure you're keeping the right things in mind.
Content marketing and native advertising can accomplish similar goals, so which tactic provides the greater ROI, and which is right for your business? This post shows the results of new research from Fractl and Moz, and has the answers you need.
